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Why do vegetarians annoy people who eat meat?

Vishy KurugantiSeptember 18, 20166 mins

Why do vegetarians annoy people who eat meat? A 2012 psychology research study, it turns out, has the answer. But before I get to the study (bulk of this post anyway), I want to give some background…

Experiments in Tiny Habits

Vishy KurugantiAugust 14, 20143 mins

I once audited a class at Stanford. The year was 2007. I was in the midst of a startup (Graspr.com – an attempt to create a ‘howto slice’ of Youtube), yet I was intrigued enough to take that class. It…

How NOT to order green tea in Japan

Vishy KurugantiMay 15, 20122 mins

Pic: courtesy japaneserecipes.wikia.com Sheena Iyengar, in her fascinating book on choice – The Art of Choosing, shares numerous stories demonstrating the cultural psychological differences between…

Psychology of the unplanned walk

Vishy KurugantiDecember 30, 20101 mins

There are only two primary strategies to running a marathon – running the entire distance at close to your target pace or adopt a run-walk rhythm for the entire distance. The latter (run-walk…

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