Examining Chris McDougall through a purchase funnel lens

A mini war of words erupted on our running group recently. The subject was Chris McDougall. I had shared this Jun 2009 McDougall article¬† and highlighted the following quote which I found most interesting. Tony Krupicka, one of the greatest young ultra-runners, has worn the same pair of crappy, cross-country flats for the past six …

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Achieving terminal velocity

This is Part 2 of an unfolding story on barefoot running. It continues from¬†It’s all a vast upper body conspiracy! Two months later… After my strange out-of-the-body-voices-in-my-head experience on Nov 13 2011, you’d think that my life would be altered for ever. Not quite. I still continued to blog about social enterprises and impact investing. …

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