This story (from Verghese Kurien’s I too had a dream) continues from When an Indian Prime Minister spent a night in a village..unannounced..in 1964.
He visited the huts of Harijans in the village. He sat with them and talked to them. He visited the Muslim families in the village. Till two o’clock in the morning, he was busy talking to the farmers and their families about their lives and their problems. The Home Secretary had to remind him about his next day’s programme, which was to begin at seven a.m. He was forced to retire for the night.
The next morning the Prime Minister visited the village milk cooperative society run by the elected representatives of the village. I met him there for the first time and explained to him the working of the cooperative. Only after this did he come to Anand and to my house. Later, he declared open the cattle-feed compounding factory and addressed the gathering with an inspiring speech. Then we returned to my house.
At home, he sat me down and told me something extremely interesting. He said, ‘Under the Second and Third Five Year Plans, we have built so many dairies. All of them owned and run by the government. All of them were unmitigated disasters, running at a loss. But I heard Amul dairy and its products are liked throughout the country. It’s available throughout the country and has an extremely high growth rate every year. I want to know why this particular dairy is a success when all the others have failed That is why I decided that I would stay here and find out. And that is why I spent a night with the villagers, trying to fathom the reasons for the success of Anand’s Amul dairy. But I am sorry to say, Kurien, that I have failed.
‘I looked at the soil. Good soil, but not as good as the Indo-Gangetic plains. I asked about the climate here. Cold in winter, very hot in summer, I was told. So it is in most of India. Nothing special. I enquired about the rainfall. Thirty inches of rain for three months of the year during the monsoon – much like the rest of the country. I had expected to see the entire landscape green, with cattle grazing contentedly, but the whole place is brown, just like the rest of India. I did not find any abundant availability of fodder and feed here. I looked at your buffaloes and don’t mind my saying this, Kurien, but they are not as good as the buffaloes in my home state of Uttar Pradesh. Those buffaloes are certainly better and even give more milk. Lastly, I looked at your farmers. They’re good people – farmers are always good people – but they are not as hardworking as the farmers of Punjab. I can’t find a single reason why Anand is such a great success. Now, can you please tell me what is the secret of its success?
… to be continued.. [In Part 3, Verghese Kurien’s answer and the genesis for NDDB.]